AFA releases 2015 retailer “Naughty or Nice” list

naughtyornice2015

The American Family Association (AFA) has released their 2015 “Naughty or Nice” list, listing retailers who celebrate a traditional “Christmas,” as well as those who censor “Christmas” and choose secular holiday promotions instead. AFA has been at the forefront of the War on Christmas, and their annual list has influenced many retailers to ensure they say “Merry Christmas” and embrace traditional family values during the holidays.

AFA reviews four areas to determine if a company is “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

The “Nice” list includes the following companies, for using “Christmas” on a regular basis, and are considered Christmas-friendly. The first six companies (marked with an *) earned an exceptional rating for embracing Christmas:

*AFA Online Store

*Cracker Barrel

*Hobby Lobby

*Lowe’s

*Michael’s Stores

*Wal-Mart

1-800-Flowers.com

Ace Hardware

Amazon.com

Banana Republic

Bass Pro Shops

Bed Bath & Beyond

Belk

Big Lots

Books-A-Million

Cabela’s

Dick’s Sporting Goods

Dillards

Do-It-Best Hardware

Dollar General

Gap, Inc.

H.E.B. Stores

HSN.com

Hallmark

Hancock Fabrics

Harris Teeter Stores

Home Depot

Hy-Vee Stores

JCPenney

JoAnn Fabrics

Kmart

Kohl’s

Kroger

L.L. Bean

Macy’s

Marshalls

Meijer

Menard’s

Neiman Marcus

Nordstrom

Old Navy

Pier One Imports

ProFlowers.com

Publix

QVC.com

Rite Aid

Sam’s Club

Scheels Sporting Goods

Sears

Super D Drug

Target

TJ Maxx

Toys R Us

Zappos.com

The following companies earned a “Marginal” rating, meaning they used “Christmas” very infrequently, or only in certain mediums:

 

Academy Sports + Outdoors

Bath & Body Works

Best Buy

Cooking.com

CVS Pharmacy

Fred’s

Safeway

Starbucks

True Value

UncommonGoods.com

Walgreens

Whole Foods

The following companies made the “Naughty” list, for not recognizing “Christmas” in a general sense or using it in a single situation or for a single product.

Barnes & Noble

Family Dollar

Foot Locker

The Limited

Maurice’s

Office Depot

Office Max

Pet Smart

Staples

Stein Mart

Supervalu

Victoria’s Secret

 

 

About Victor Medina

Victor Medina is a freelance writer based in Dallas. He is the editor of WhenLiberalsAttack.com, and his other writing credits include The Dallas Morning News, Yahoo News, Cinelinx.com and SportsIllustrated.com. He has served as a Dallas County election judge and on the Board of Directors of The Sixth Floor Museum at Dealey Plaza in Dallas. He is a member of the leadership team of the Cafe con Leche Republicans. You can follow him on his blog, VictorMedina.com or on Twitter at @mrvictormedina. He can be reached by email at vic@victormedina.com.