Lady Gaga never saw it coming. After a relentless, mammoth, publicity extravaganza for her new album, ArtPop, she was upstaged by a comet seeming to swoop in out of nowhere — the release of Eminem’s The Marshall Mathers LP 2. Eminem’s sales boomed big, while Gaga’s embarrassingly fizzled, leading to quick deep discounts to keep ArtPop on the charts.
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