Remember ‘Brosurance’? Now There’s ‘Hosurance’ in Obamacare Ads…

hosurancehosuranceryangoslingThe latest offering from the Colorado Consumer Health Initiative (CCHI), which spawned the “brosurance” campaign to encourage young people to sign up for health insurance through Colorado’s state-run health insurance exchange, features a young woman who’s excited that she’s about to bed a bro.

“OMG, he’s hot!” reads the ad copy. “Let’s hope he’s as easy to get as this birth control.”…

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