Ben & Jerry’s has a reputation for supporting liberal causes, and the legalization of gay marriage has long been one of their key goals. To promote the cause, they used the only weapon at their disposal: ice cream.
Back in 2009, they even released a special ice cream flavor to celebrate the legalization of gay marriage in Vermont. They took their “Chubby Hubby” flavor and renamed it “Hubby Hubby” for a time. The ice cream came in a carton featuring two grooms on a wedding cake and was a vanilla flavor packed with fudge. No, we’re not kidding about the fudge.
When the Supreme Court legalized gay marriage nationwide on June 26, Ben & Jerry’s celebrated with even more gay ice cream. Called “I Dough, I Dough,” (actually their Chocolate Chip Cookie Dough flavor renamed), the flavor will be available all summer. According to Ben & Jerry’s website:
Across the country and around the globe, the movement for marriage equality is on an unstoppable roll, generating history-making victories, game-changing wins and growing waves of public support for legalizing same-sex marriage everywhere.
With this ruling, the SCOTUS recognizes the bond of love and commitment between two people, and protects the fundamental rights and freedoms that come with it.
To celebrate the occasion, and the countless citizens who’ve worked so hard to make it happen, we’re honorarily renaming our Chocolate Chip Cookie Dough ice cream I Dough, I Dough for the summer, at participating Ben & Jerry’s Scoop Shops nationwide.
The “I Dough, I Dough” flavor is also available for purchase from The Human Rights Campaign, a liberal activist organization.